Job Description

SOCIAL MEDIA SPECIALIST FOR RESTAURANTS AND HOTELS IN LOS ANGELES, CA

We are searching for an entrepreneurially-minded Social Media Specialist with strong SM experience in restaurants and hotels in the Washington, DC, market.

For this position, we prize technical ability, curiosity, and drive. Previous agency or in-house experience in social media for restaurants and hotels is required.

RESPONSIBILITIES

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company

• Tell us what we do not know with regular candor

• Brainstorm and innovate to improve company, job, and partners

OVERALL

• Promote a “story first” approach in all we do

• Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications

• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

• Keep up to date on current trends within the represented industries of the agency.

• Develop a keen understanding of measurement and reporting tools

• Evaluate and recommend social media software and platforms

• Maintain an understanding of partners’ brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.

• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences

• Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines

KINSHIP’S SOCIAL MEDIA PRESENCE

• Help to maintain strategy and Kinship’s social media platforms

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Content creation

• Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets.

• Own, produce and capture content for monthly photo and video shoots

• Assist in photography and videos needs upon request from Strategists

• Curate user generated content

• Develop IG stories for partners upon request from the Strategists • Develop narrative on social media sites in order to: Promote learning (evoke, position, inform)

Influence Choices (persuade, direct, incent)

Enhance (reward, enhance, elicit)

Facilitate (recognize, enable, simplify)

Foster connections (create, curate, amplify)

Engagement

• Support & monitor partner platforms

• Pay close attention to:

Audience growth and acquisition

Social influencer and blogger relations opportunities Four wall integration

Ad spend

Analytics and optimization

• Assist in creating strategies for proactive outreach and engagement

• Maintain lists of audiences, including relevant businesses, events, etc

• Brainstorm and develop monthly strategy for social media tags and inclusions

• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presences • Respond to comments/mentions on client posts

• Respond to posts/mentions/tags on client platforms • Respond to direct messages on client platforms

• Respond to check-ins/location tags on client platforms • Respond to hashtags on client platforms

• Social engagement with earned PR audiences

• Social engagement with event audiences

• Social engagement with neighboring business/location audiences

• Imagine and execute “social moments,” including:

• Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales);

• Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve • Influencers - Develop online influencer programs

• Brainstorm and develop monthly strategy with social media team

• Report overview of social media influencer results with social media team.

Influencers

• Maintain and update Kinship influencer lists

• Assist in securing influencers for partners upon request of the Strategists

• Engage regularly with influencers for each partner

• Send influencer reports to partners after their experience is complete.

Administrative

• Complete monthly Insights reports for partners as requested. • Assist with reporting (content calendars, engagement feedback, influencer reports) as requested.

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