PUBLIC RELATIONS ACCOUNT EXECUTIVE FOR RESTAURANTS
We are searching for an entrepreneurially-minded Public Relations Account Executive with strong PR experience in restaurants. For this position, we prize technical ability, curiosity and drive.
We are looking for a candidate in-market in Las Vegas, Nevada.
Previous agency or in-house experience in media relations for restaurants, as well as a strong command of local and regional media, are required.
Select Job Responsibilities
· Conduct proactive media outreach via print, online, broadcast, radio media
· Draft client story, messaging and talking points
· Identify, maintain and curate database of top tier local, regional and national media contacts
· Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
· Entertain media regularly
· Qualify media interest in story development
· Assist with media training, where necessary
· Oversee creation of press kit and multimedia library
· Create custom new media vehicles for better storytelling
· Monitor and respond to media successes
· Coordinate media shoots and segments
· Measure and report
· Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
· Create a comprehensive and thoughtful public relations strategy for partners to maximize exposure
· Promote learning, influence choices and foster connections vis-à-vis media relations
· Monetize the discipline on behalf of a business’ bottom line, wherever possible
Professional Skill Set Responsibilities
· Cultivate career path and actively seek professional development opportunities alongside the company
· Tell us what we do not know with regular candor
· Brainstorm and innovate to improve company, job, and partners
· Maintain a nuanced understanding of media relations strategy and current media landscape
· Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
· Develop a keen understanding of measurement and reporting tools in media relations
Personal Traits & Habits Set
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