Factory is a visionary communications agency redefining how brands connect with their audiences. As masterful storytellers we engage, excite and expand our clients communities. As dynamic strategists we architect plans that convert consumer channels into brand loudhailers, to ensure our clients influence is both of the moment and enduring.
We are a dynamic hybrid of a legacy agency and tenacious start up, we balance explosive energy with measured confidence, enthusiasm with experience and fresh ideas with facts. Proven experts at both breathing energy into established brands and exploding new brands out of the gates, no two client strategies look alike - each precision crafted to navigate the current cultural climate and to have measurable impact on our clients businesses.
We’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including Ikea, ASOS, Elizabeth Arden, Henry Rose, Tomorrowland, Dr Dennis Gross and John Varvatos.
And we’ve got a pipeline full of incredible opportunities. That’s where you come in.
ASSOCIATE DIRECTOR (or SUPERVISOR), SOCIAL CONTENT & STRATEGY - New York
Factory seeks a creative content expert and social media strategist to lead a team in our NY office. The candidate will have deep experience in ideating winning campaigns, strong creative experience and design skills, exceptional project management and client service skills and finely honed managerial instincts to mentor a growing team.
The position will manage clients across a broad spectrum of industries, from fashion to sustainability and beauty & wellness and will collaborate closely with the Director of Influencer Engagement. The candidate should have at least 8 years of experience in client service, either at a social, communications or branding/creative agency that includes creating effective, original social media strategy for brands, and developing and pitching creative concepts that drive engagement, build a loyal community and follow the brand book to a tee.
They should have a strong list of trusted creative resources that they have worked with to create myriad forms of engaging creative content. The candidate should be adept at selling-in strategies and concepts to clients with excellent visual decks, exceptional storytelling and verbal presentation skills and deep knowledge of social media trends and algorithmic intel. The candidate should have strong experience conceiving IRL activations, events, trips and experiences that drive social engagement.
While influencer programs are not the main focus of this role (and are led by another Director) it is key to have a strong understanding of the tactics and process that makes influencer marketing successful for brands.
This candidate is a big picture creative thinker, a strategic gun and deeply focused on the fine print and details. They love mentoring a young and enthusiastic team and collaborating across teams.
This position will be New York-based and report to Factory PR’s Managing Partner.
PRIMARY RESPONSIBILITIES
REQUIREMENTS
COMPENSATION & BENEFITS
CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.
We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.
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HEALTH & WELLNESS
PERKS
WORK LIFE BALANCE
Time off Work/life balance is important to us, we provide:
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